We focused on the author’s approach to the brand image and breaking down with beer cliches.
Richly illustrated packaging is an important part of the brand’s world – in a surprising and humorous way, they tell the story of individual styles of beer. The premiere of a new beer is always announced by a gif – created on the basis of a selected label element.
The young spirit, urban and artistic positioning of the brewery packaging is the result of discussions with the brand owners, which are our friends and long-term clients – including common projects as first edition of the Minister Beer and the visual identity of the craft beer pubs Ministry of Brewery.
Few pictures from work in progress